Langara College
The stepping stone for your next chapter
Background
How do you capture and hold the attention of young people thinking of their futures?
Langara College is a leading undergraduate institution serving more than 21,000 students annually. Students choose Langara for its exceptional learning opportunities in university studies, career studies, and continuing education programs.
The majority of my tasks were on the editorial and campaign development side. I provided creative direction and graphic design expertise to support the college’s marketing efforts.
Roles
Graphic Design
Campaign Design
Web Design
Studio
Langara College
Year
2007-2010
Designing for distinction
In a competitive post-secondary education market, Langara needed strong marketing efforts to attract current and prospective students year-round. By working through strategy with the marketing team, I provided creative direction and graphic design expertise to create highly visual materials that would resonate with students. I designed and developed over 15 college-wide marketing campaigns, including: Next Stop, 6 Smart Flavours, Get Connected, 2010 Torch Relay, and Real People of Langara.
Full-tilt design
Previously, departments had been in charge of their own micro websites, designing them independently. In total, 88 micro websites had been created without any guidelines; consistency was nonexistent. As the Communications & Marketing team took on the overhaul, I assisted the lead developer with planning, information architecture, designing and testing over 10,000 pages. We successfully provided Langara with its first cohesive website encompassing all departments of the college.
