Research and Discovery

Research and Discovery

Developing a strategy starts with research which provides a complete understanding of your business and industry. A deep dive into the competitive landscape is imperative to the success of your project, both from a design and strategy perspective. It is crucial to have a mix of both qualitative (exploratory) and quantitative (statistical) research, such as examining current website metrics, engaging in competitive research, and having conversations with stakeholders.

If you choose to continue the project beyond research and discovery, we can take these learnings and start creating prototypes of initial designs.