Packaging design is an industry in itself. There is extreme competition to stand out on the shelf with 100s of other products surrounding your product. The primary goal should be to attract the customers’ attention. You want the customer to pause at your product and spark some sort of feeling or emotion, basically compel the customer to grab the product.
Packaging design plays a huge role and provides great value for your brand and product, especially during a packaging relaunch. Planning a brand redesign of products is a nerve racking process and requires proper planning and execution. A professional designer like me, will help navigate those hurdles with you.