The stiffest competition for your product’s packaging is on the shelf. All products are trying to grab the attention of the customer. Product packaging can no longer be designed in isolation. Great research and focus has to be put on the competition’s packaging, the environment, and customer interactions. If you are able to stand out, the customer will follow suit.
So you have a business, but no office supplies or collateral? All these pieces are marketing tools for your business when giving away swag or sending out communications. Leave it to me to make sure everything from letterhead, envelopes, business cards, notebooks to writing equipment all fall in line with your brand.
Flyers, ads, posters, vehicle decals, and all other promotional design need to follow the story and visual style of the brand. Everything has to be designed with a cohesive look.