client:
Sobe: Rebrand

description:
Rebrand consisted of taking the existing product and brand of Sobe Drinks and creating a “brandscape” [merging of branding and landscape]. Rebrand successfully created an urbanized and technology infused architectural retail store for Sobe’s target subculture.

The project concluded with our team located the retail store on the corner of Granville St. and Nelson [downtown Vancouver].
my role(s):
concept artist, interaction designer, graphic designer

deliverables:
information models, presentations, conceptual graphics, 3d modeling, architectural photography, fly-through video

View:
spread (12 mb) | fly-through (136 kb, 1:06 mins)