S'all Guru

S’all Guru is an understanding. It’s a way of looking at the bigger picture. Guru is something which sheds light onto darkness. Everyone has a Guru, be it science, a scripture, a deity, morality, or a dude on a hill. The point is, if you know you have it and it’s constant, something like stubbing your toe in the morning is no reason for the rest of your day to be a drag. It’s not a Mantra or a religion, but knowledge that if you don’t sweat the small stuff, things will still be alright.

If you love the message, you can wear it.

www.sallguru.com

What I did

I had the pleasure of designing the wordmark for S'all Guru. The wordmark has become famous in the Greater Vancouver Area, as it can be seen on shirts worn by people who don't sweat the small stuff.

Working with this client was awesome. We went through a lot of variations and revisions and it was decided that Helvetica Neue was the best way to share this simple message.