client:
Piczaa

description:
PICZAA, an installation for public viewing, set to study user behavior and movement in an unknown environment. With the photography technique, light painting, we were able to map the movements of our users playing the game of tag, with glow sticks used as light sources; all while being blindfolded in a dark room.

Immediately after the game of tag was over, while the participants were asked questions about their experience inside Piczaa, our team printed out a postcard sized graphic for them to take as a souvenir.

my role(s):
graphic designer, marketer, photographer, set director

deliverables:
presentations, various graphics, branding identity, advertising, public exhibition

View:
graphics (745 kb)